Backlinks is one of the key elements of off site SEO. Backlinks are not usually linked directly to your site but they are associated with it and help create a signal that further links to your site will appear. At this time, these links may not be rich with content or authoritative, however as your site becomes more well known and more legitimate, links to your site will continue to gain value.

How Google treats URLs (or anchor texts)

As mentioned earlier, when Google sees a URL, a lot can happen to it. In a nutshell, Google only includes a URL in their results if it contains search engine text that the Googlebot has matched.

Search engine text is a collection of phrases and keywords that could be suitable for keyword rankings. Sometimes this data is provided automatically by third parties like Google, but there is still much that can happen to a URL. According to professionals you should be getting 24 7 services for any questions.

In order to set your website apart from other websites, or to rank more effectively, you must ensure that your website contains only search engine-optimised content and contains valid phrases.

You can learn more about how Google displays search engine results for your domain on How to change the search engine display of your site.

SEO isn’t just about links

If you have invested in a strong link building strategy then you should also ensure that your website has a clean and user-friendly presence on social media, blogs, and your company’s website.

But SEO isn’t only about links and social media. Google also rewards clean and quality websites, which are proven to be higher quality websites. Google can tell an awful lot from a website’s design and functionality as well as its credibility, and that’s why using the best resources for SEO, from sites such asĀ could be the best option for your business.

In recent years, there have been significant advances in linking techniques. Instead of just focusing on linking to your website, you should be going for a more advanced and targeted approach with links from other relevant pages on your website.

The bigger your target, the higher your potential SEO ranking. You can continue improving your link profile to gain more value for your work by using the advanced link building techniques discussed below.

How to link to your website

For a deeper dive into linking, you can look at this handy guide from Moz, which shows you how to link to your website from over 500 websites.

For most of the websites you will be linking to, you will be linking to the same pages. But, on some websites, your links will link to pages on different websites. This is because Google is scanning multiple pages on each website to match your site with its own search results page.

We can see that Moz have linked to over 500 websites with their links, and only linking to 2 websites with their ‘other’ links. It looks like for most websites, you will want to use the same text on both of the pages that you want your links to go to.

You should take this into account when deciding which content on your pages to link to. For example, you can choose to link to a blog post but link only to the opening paragraph.

If you are aiming for high rankings, you will also need to choose which keywords you are looking to target with your links.

Moz’s advice here is to start with keywords related to the pages you want to link to. The reason this is good is because it will help Google find them for you, and if you are in a competitive industry and not in the top 1%, then it will help reduce your competition.